Emerging
Emerging Brands
For funded brands ready to expand distribution, prepare for retailer conversations, and build a stronger route to market.
Food Brokerage · Retail Execution · Data-Driven Growth
Growth built on relationships, analytics, and execution.
Celtic Marketing helps emerging and established food brands grow across the Eastern and Central United States through retail sales management, distributor expertise, embedded merchandising, promotional planning, and actionable insights.
Working with brands across 26 states.
Founded in 1996
Built from long-term food industry relationships.
Approaching 1,000 years
Combined CPG experience across the team.
Eastern & Central U.S.
Coverage across key growth markets.
End-to-end support
Sales, retail, distributor, and analytics support.
From account strategy to shelf execution
Retail relationships
Account planning, buyer preparation, and long-term follow-through.
Distributor expertise
Portal work, promotional planning, inventory risk, and issue resolution.
Retail execution
Merchandising priorities, display checks, and store-level communication.
Actionable insights
Data-informed recommendations for category, void, and promotion work.
Big-broker capabilities. Boutique attention.
A practical operating model built around relationships, accountability, and data-driven decisions.
Territory
Where we operate.
Celtic Marketing supports brands across the Northeast, Mid-Atlantic, Midwest, and Southeast — working with major retailers, regional chains, independent accounts, natural and specialty channels, and distributor partners.
Celtic Marketing Territory
Out of region
St. Johnsbury, Vermont · Since 1996
Why Brands Choose Celtic Marketing
Big-broker capabilities. Boutique attention.
Brands need more than coverage. They need a partner that understands the account, follows through at store level, resolves problems before they escalate, and turns data into decisions.
Executive Visibility
Work directly with experienced leadership and account owners who understand your brand, your priorities, and your growth goals.
Embedded Execution
Our merchandising and retail execution support is aligned with Celtic's sales priorities, not outsourced to a disconnected third-party model.
Distributor Expertise
We help brands navigate distributor requirements, promotional planning, deductions, inventory risk, and relationship management.
Analytics-First Mindset
We use data to identify opportunities, monitor execution, prepare for buyer conversations, and support better decisions.
Capabilities
End-to-end support from strategy through execution.
Celtic Marketing supports the full path from account strategy to shelf execution. Our work spans retail sales, distributor management, merchandising, analytics, promotions, and operational support.
01
Retail Sales Management
Account strategy, retailer communication, sales planning, new item support, and long-term relationship management.
02
Distributor Management
Support across distributor portals, item changes, price changes, promotions, ordering, inventory risk, and issue resolution.
03
Merchandising & Retail Execution
Shelf audits, resets, promotional checks, display execution, new item cut-ins, and store-level communication.
04
Promotional Planning
Retailer-specific planning, trade calendars, advertising support, promotional execution, and performance review.
05
Analytics & Category Support
SPINS, KeHE, UNFI, void reporting, distributor dashboards, category review support, and retailer-ready insights.
06
Deduction Management
Deduction validation, disputes, check requests, trade support, and tracking through internal workflows.
07
Emerging Brand Support
Guidance for brands building distribution, entering new markets, and preparing for retailer and distributor expectations.
08
Data Services
Custom dashboards, scorecards, opportunity analysis, retailer preparation, distributor reporting, and category management support.
Who We Serve
Built for brands that need more than representation.
Emerging
Growth-stage
Growth Brands
For brands with traction that need stronger account management, distributor support, merchandising, and data-backed selling.
Established
Established Brands
For brands with existing sales that need better execution, stronger regional penetration, and more responsive support.
Analytics Differentiator
Turning data into action.
Data only matters when it changes decisions. Celtic Marketing uses syndicated data, distributor reporting, and account knowledge to help brands understand performance, identify opportunities, and act with confidence.
Our analytics support can help brands prepare for category reviews, monitor distribution, track voids, evaluate promotional effectiveness, and prioritize the actions most likely to drive growth.
- SPINS
- KeHE
- UNFI
- Void reporting
- Distributor dashboards
01
Read the signal
Use syndicated and distributor data to understand performance and opportunity.
02
Prioritize the action
Translate gaps, voids, and category context into focused account priorities.
03
Support the conversation
Prepare clearer buyer, distributor, and internal planning discussions.
Contact
Ready to build your growth plan?
Whether you are entering new markets, strengthening distributor execution, preparing for a category review, or looking for a more attentive brokerage partner, Celtic Marketing can help.